Branding beverages

Crafting bar pump beer badges, beer bottle, and wine bottle labels for pubs and the hospitality sector.

They act as visual ambassadors of the beverages, aiming to captivate patrons with their visually appealing and cohesive designs, making the experience of choosing a drink all the more enticing.

Beer pump badges, for instance, go beyond being mere identifiers. They exude personality and communicate the essence of the establishment they represent. Each badge is meticulously crafted, incorporating key motifs such as brewery logos, signature colors, and enticing typography. These carefully chosen elements play a vital role in capturing the very spirit of the establishment, making a lasting impression on the minds of those who encounter them.

No. 84 Indian Pale Ale and No. 86 golden Ale on display at The Fauconberg in Coxwold.

In a similar vein, beer and wine bottle labels are not simply an afterthought. They are carefully designed to catch the eye, ensuring that no detail is left unattended. Captivating illustrations, elegant fonts, and informative details come together to convey both the brand story and the unique characteristics of the drink. Whether it's a trendy craft beer or a sophisticated vintage wine, the design of these labels plays a crucial role in shaping consumers' perceptions, drawing them into the enchanting world of the hospitality sector.

We have had the honour of designing beer labels and bar pump badges and wine bottle labels for a few of our clients such as the InnSpire Pale Ale for the Pipe and Glass, which was created in collaboration with the award-winning Hunmanby based brewery, Wold Top. In addition to this we designed a set of beer pump badges for The Fauconberg, here the goal was to create a design system, combining a naming convention, typographic style and multiple colour ways across a set of different beer that all had the same look and feel but were instant recognisable and easy to differentiate (That way you can you can remember what your are drinking after a few beers).

The art of designing beer pump badges, beer bottle, and wine bottle labels goes far beyond mere aesthetics. It is a delicate dance between creativity and point of sale, where every element serves a purpose. These badges and labels act as alluring gateways, enticing patrons to indulge in the offerings of the hospitality sector while simultaneously anchoring the establishment's brand image. So hopefully, with each sip, patrons are transported not only by the taste and aroma but also by the captivating designs that tell a story of craftsmanship and passion.